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CMI Unit: 704 Developing Organisational Strategy

The main idea behind the unit 704 Developing Organisational Strategy is to provide a deep understanding of strategic development in an organisational context. This unit focuses on equipping learners with the knowledge and skills necessary to craft, implement, and monitor effective strategies that align with organisational objectives. It explores critical factors influencing strategy formulation, various strategic development approaches, and the challenges faced by leaders in executing organisational strategies successfully.

This unit holds great relevance for senior managers and aspiring leaders who are responsible for shaping the strategic direction of an organisation. By mastering the principles of strategic thinking and decision-making, learners will gain a competitive edge in developing sustainable business strategies. The unit enhances strategic adaptability, enabling professionals to respond effectively to internal and external environmental changes. Additionally, it fosters the ability to balance innovation, risk management, and long-term organisational growth.

The learning outcomes of this unit focus on understanding the fundamentals of strategy development and practical application. Learners will explore the distinction between strategic planning and execution, along with assessing the impact of internal and external factors on strategy formulation. By the end of this unit, learners will possess the capability to develop a robust organisational strategy and implement mechanisms for monitoring its success.

Unit Objectives

The main objectives of learning CMI Unit 704 Developing Organisational Strategy are as follows:

• To equip learners with the expertise to create, implement, and evaluate strategic plans effectively.
• To enable learners to assess key factors influencing organisational strategy development.
• To provide insights into different strategic models and frameworks that drive sustainable organisational growth.
• To develop a practical understanding of challenges in strategic leadership and ways to overcome them.

Learning Outcomes

The significant learning outcomes of Unit 704 Developing Organisational Strategy are demonstrated below:

LO1: Understand how to develop strategy

This learning outcome focuses on understanding the core components involved in strategy development. Learners will critically evaluate the internal and external factors that shape an organisation’s strategic direction. They will explore strategic frameworks, including SWOT analysis, PESTLE analysis, and Porter’s Five Forces, to assess the competitive landscape. Additionally, the challenges faced in developing and leading strategic initiatives will be examined to ensure well-rounded knowledge in this domain.

LO2: Know how to develop strategy

This outcome emphasizes the practical application of strategy development. Learners will develop an organisational strategy tailored to achieving specific business objectives. It involves crafting clear goals, selecting suitable strategic models, and defining implementation plans. Furthermore, learners will explore monitoring and evaluation techniques, including Key Performance Indicators (KPIs) and Balanced Scorecards, to measure strategy effectiveness and ensure its success.

Assessment Criteria

The assessment criteria of Unit 704 Developing Organisational Strategy align with the learning outcomes as follows:

LO1: Understand how to develop strategy

• 1.1 Critique the factors which drive the development of organisational strategy.
• 1.2 Critically appraise approaches for the development of strategy.
• 1.3 Discuss the challenges of developing and leading organisational strategy.

LO2: Know how to develop strategy

• 2.1 Develop an organisational strategy to achieve a business objective.
• 2.2 Recommend an approach to implement and monitor the strategy to ensure its success.

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